Accounting Insiders

From Maternity Leave to Advisory Success: AL-Nesha Jones' Journey with ASE Group

Episode Summary

In this insightful episode of the Accounting Insiders Podcast, host Gary DeHart interviews Al-Nesha Jones, CPA, MBA, founder of ASE Group. Starting her firm during maternity leave, Al-Nesha shares how ASE Group evolved from serving a broad client base to focusing on ideal clients in the tri-state area. With a 4-day workweek and a remote team, she highlights the shift from tax services to an advisory-centric model, utilizing the Intuit ecosystem and AI for efficiency. Learn about her client engagement strategies, marketing approaches, and how she navigates the hiring process for remote success. Plus, hear her plans for the Intuit Connect conference and AI workflow improvements.

Episode Notes

🌐 https://www.asegroupoffices.com 

🔗 https://www.linkedin.com/in/alneshajones/ 

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